success strategies for my job position

Here are 5 success strategies tailored to your job position, focusing on increasing incremental buyers and optimizing vendor-funded coupon campaigns for higher iROAS:

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1️⃣ Data-Driven Audience Targeting & Segmentation

✔ Why? Targeting the right audience improves conversion rates and maximizes the impact of coupon campaigns.

🚀 How to Execute:
✅ Segment audiences into:

• High-propensity new customers (similar to existing high-value customers).
• Lapsed customers (those who haven’t purchased in X months).
• Coupon-sensitive buyers (users who respond well to discounts).
  ✅ Use lookalike audiences (Meta, Google, TikTok Ads) to reach potential buyers.
  ✅ A/B test messaging & creatives to find what resonates best with each segment.

📌 Key Metrics to Track:

• Incremental buyer lift (vs. control group)
• Conversion rate by segment

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2️⃣ Optimize Coupon Structure & Discount Levels

✔ Why? The right balance of discount % and targeting improves iROAS without excessive coupon costs.

🚀 How to Execute:
✅ A/B test different coupon structures, such as:

• Fixed amount ($5 off) vs. percentage discount (10% off).
• Minimum spend thresholds (e.g., "Spend $50, get $10 off") to increase AOV.
  ✅ Personalize coupon offers using past purchase behavior.
  ✅ Time-limited or exclusive coupons to create urgency (e.g., "Only for returning customers this week!").

📌 Key Metrics to Track:

• Coupon redemption rate
• iROAS (incremental GMV / coupon cost)

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3️⃣ Vendor Negotiation & Performance-Based Funding

✔ Why? Optimizing vendor-funded campaigns ensures higher ROI at lower cost.

🚀 How to Execute:
✅ Negotiate with vendors to secure higher discounts or co-investment in ad spend.
✅ Set performance-based funding → Vendors fund based on actual incremental sales rather than flat fees.
✅ Offer exclusive vendor deals to create differentiation and higher perceived value.

📌 Key Metrics to Track:

• iROAS by vendor
• Incremental sales lift per vendor

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4️⃣ Omnichannel Retargeting & Post-Coupon Engagement

✔ Why? A customer’s first discount-driven purchase should lead to repeat purchases.

🚀 How to Execute:
✅ Retarget coupon redeemers with personalized follow-up offers or loyalty incentives.
✅ Use post-purchase email/SMS marketing to encourage repeat purchases.
✅ Leverage retargeting ads for customers who clicked on a coupon but didn’t redeem it.

📌 Key Metrics to Track:

• Repeat purchase rate of coupon redeemers
• Cost per re-engagement

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5️⃣ Continuous A/B Testing & Campaign Automation

✔ Why? Testing and automation improve efficiency and maximize iROAS over time.

🚀 How to Execute:
✅ Run ongoing A/B tests on ad creatives, copy, and coupon mechanics.
✅ Automate campaign optimization using AI-driven ad bidding (Google Performance Max, Meta AI).
✅ Monitor real-time campaign performance to shift budgets dynamically to the best-performing segments.

📌 Key Metrics to Track:

• Incremental GMV trends over time
• Performance uplift from automation vs. manual campaigns

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Final Thoughts

By combining data-driven targeting, smart coupon structuring, vendor funding optimization, retargeting, and automation, you can maximize incremental buyers and iROAS effectively. 🚀

💡 Would you like a more detailed framework for vendor negotiations or coupon A/B testing methods?